Jul
22nd
Thu
22nd
Helvetica = cheap But for Bruno Maag, managing creative director of typeface studio Dalton Maag, Helvetica is a cultural blight. “If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.
